Unleash Your Potential
Push yourself to the next level by transforming your athletic abilities.
About Dig Deep ATH
Our Mission
Meet Our Founder
Meet Our Founder
At Dig Deep ATH, we are more than just a training program - we are a non-profit community dedicated to unlocking the full potential of every athlete. Founded by William Cooper, our mission is to empower athletes to face challenges head-on, building strength in mind, body and spirit. Through expert athletic training, personalized mentoring
At Dig Deep ATH, we are more than just a training program - we are a non-profit community dedicated to unlocking the full potential of every athlete. Founded by William Cooper, our mission is to empower athletes to face challenges head-on, building strength in mind, body and spirit. Through expert athletic training, personalized mentoring and education, we provide the tools needed for success both on and off the field. Whether you're looking to refine your skills in 7v7 football or enhance your overall athletic performance, Dig Deep ATH is here to guide you every step of the way. Join us in the journey to dig deeper, push harder and achieve greatness.
Meet Our Founder
Meet Our Founder
Meet Our Founder
Born and raised in Flint, Michigan, William Cooper is the founder of Dig Deep ATH—a movement rooted in grit, growth and greatness. A standout athlete from a young age, William made history at Flint Northern High School as a four-year varsity football starter, showcasing both talent and tenacity on the field.
In 2003, his hard work paid off
Born and raised in Flint, Michigan, William Cooper is the founder of Dig Deep ATH—a movement rooted in grit, growth and greatness. A standout athlete from a young age, William made history at Flint Northern High School as a four-year varsity football starter, showcasing both talent and tenacity on the field.
In 2003, his hard work paid off when he earned a full athletic scholarship to Michigan State University. At MSU, William continued to excel, playing four seasons of Division I football while pursuing his education. He graduated in 2007, with a bachelor’s degree, ready to take his discipline and leadership from the field into the world.
Through Dig Deep ATH, William now channels that same drive to inspire and empower the next generation of athletes to dig deep, push limits and realize their full potential.
Our Coaches
Meet Our Founder
Our Coaches
At Dig Deep ATH, our team of coaches is driven by one mission: to develop athletes both on and off the field. With decades of combined playing and coaching experience at the high school and collegiates, we bring a deep understanding of what it takes to succeed.
We are not just trainers—we are mentors, motivators and teammates. Every coach
At Dig Deep ATH, our team of coaches is driven by one mission: to develop athletes both on and off the field. With decades of combined playing and coaching experience at the high school and collegiates, we bring a deep understanding of what it takes to succeed.
We are not just trainers—we are mentors, motivators and teammates. Every coach at Dig Deep ATH is committed to pushing athletes to reach their full potential through intentional training, expert guidance and unwavering support. Whether you're striving to dominate your next season or preparing for the next level, our coaches are here to help you dig deep and rise higher.
Our Vision
At Dig Deep, we believe that personal growth is a lifelong journey. Our coaching sessions are designed to help you identify your goals and overcome obstacles, empowering you to live your best life.
About Dig Deep ATH
Nationwide Competition
More Than Just Athletics
More Than Just Athletics
At Dig Deep ATH, we don’t just prepare athletes to perform—we prepare them to compete at every level. Our training programs are designed to develop complete athletes, whether they're just getting started or striving to play at the collegiate or professional level.
But we don’t stop at training. Dig Deep ATH is also home to elite 7v7 travel
At Dig Deep ATH, we don’t just prepare athletes to perform—we prepare them to compete at every level. Our training programs are designed to develop complete athletes, whether they're just getting started or striving to play at the collegiate or professional level.
But we don’t stop at training. Dig Deep ATH is also home to elite 7v7 travel teams that compete in top tournaments across the country. These teams give athletes the opportunity to showcase their skills on a national stage, gain exposure and experience high-level competition outside of the traditional season.
Our 7v7 program is built on speed, strategy and teamwork, and it's led by experienced coaches who are dedicated to helping players sharpen their game, grow their confidence, and rise to the challenge—wherever the field may be.
At Dig Deep ATH, we train, we compete, and we win—together.
More Than Just Athletics
More Than Just Athletics
More Than Just Athletics
At Dig Deep ATH, we believe greatness isn’t just measured by performance on the field—it’s also defined by character, leadership and impact off the field. That’s why our mission goes beyond athletic training. We’re committed to developing well-rounded individuals who understand the value of giving back and making a difference in their com
At Dig Deep ATH, we believe greatness isn’t just measured by performance on the field—it’s also defined by character, leadership and impact off the field. That’s why our mission goes beyond athletic training. We’re committed to developing well-rounded individuals who understand the value of giving back and making a difference in their communities.
Through mentorship, community involvement and life skills development, we teach our athletes what it means to be responsible, respectful and resilient—not just as competitors, but as citizens. Whether it’s through volunteering, leadership workshops or simply setting the right example, we empower our athletes to be role models.
At Dig Deep ATH, we’re not just shaping great athletes—we’re shaping great people who are ready to lead, serve and uplift those around them.
Our Athletes
More Than Just Athletics
Our Athletes
Our Dig DEEP ATH athletes come from all walks of life, each bringing their own unique story, background and passion to the team. Whether they're seasoned competitors or just beginning their athletic journey, they all share a common drive to push beyond limits and grow stronger—physically, mentally and emotionally.
Through our program, thes
Our Dig DEEP ATH athletes come from all walks of life, each bringing their own unique story, background and passion to the team. Whether they're seasoned competitors or just beginning their athletic journey, they all share a common drive to push beyond limits and grow stronger—physically, mentally and emotionally.
Through our program, these athletes are trained to embody strength, dedication and determination. They commit themselves to the work it takes to improve, showing up day after day with resilience and heart. At Dig DEEP ATH, it's not just about athletic performance—it's about building character, community and a mindset that carries over into every aspect of life.
Support Our Mission at Dig Deep ATH
Dig Deep ATH is a 501c3 organization with a Candid (formerly Guidestar) Platinum Seal of Transparency. Your generous sponsorships help us provide training facilities, equipment, tournament entry fees and more to our athletes. Join us in making a difference to the youth in our community by becoming a sponsor today.